[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.filezilla.cz\/fenomen-instagram\/#Article","mainEntityOfPage":"https:\/\/www.filezilla.cz\/fenomen-instagram\/","headline":"Fenom\u00e9n Instagram","name":"Fenom\u00e9n Instagram","description":"Instagram od debutu v roce 2010 neust\u00e1le zv\u011bt\u0161uje svou popularitu. S v\u00edce ne\u017e 500 miliony aktivn\u00edch u\u017eivatel\u016f je v sou\u010dasn\u00e9 dob\u011b druhou nejobl\u00edben\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed na sv\u011bt\u011b, hned za Facebookem. Kdy\u017e Mark Zuckerberg (zakladatel Facebook Inc.), z\u00edskal v\u00a0dubnu roku 2012 spole\u010dnost Instagram za 1 miliardu dolar\u016f, mnoho lid\u00ed se mu…","datePublished":"2026-05-08","dateModified":"2026-05-08","author":{"@type":"Person","@id":"https:\/\/www.filezilla.cz\/author\/#Person","name":"","url":"https:\/\/www.filezilla.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"filezilla.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.filezilla.cz\/wp-content\/uploads\/img_a301007_w2200_t1511427931.jpg","url":"https:\/\/www.filezilla.cz\/wp-content\/uploads\/img_a301007_w2200_t1511427931.jpg","height":0,"width":0},"url":"https:\/\/www.filezilla.cz\/fenomen-instagram\/","wordCount":364,"articleBody":"Instagram od debutu v roce 2010 neust\u00e1le zv\u011bt\u0161uje svou popularitu. S v\u00edce ne\u017e 500 miliony aktivn\u00edch u\u017eivatel\u016f je v sou\u010dasn\u00e9 dob\u011b druhou nejobl\u00edben\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed na sv\u011bt\u011b, hned za Facebookem.Kdy\u017e Mark Zuckerberg (zakladatel Facebook Inc.), z\u00edskal v\u00a0dubnu roku 2012 spole\u010dnost Instagram za 1 miliardu dolar\u016f, mnoho lid\u00ed se mu vysm\u00e1lo. V\u00a0t\u00e9 dob\u011b nebyl Instagram star\u0161\u00ed ne\u017e 2 roky. Sou\u010dasn\u011b je oce\u0148ov\u00e1n na cca 50 miliard dolar\u016f.Platforma zat\u00edm p\u0159itahuje p\u0159edev\u0161\u00edm mlad\u0161\u00ed publikum. Mo\u017en\u00e1 i to zp\u016fsobuje, \u017ee sedmilet\u00fd Instagram si dosud uchoval energii, kterou star\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, nevyj\u00edmaje Facebooku, ztr\u00e1c\u00ed.Tato aplikace nepochybn\u011b siln\u011b p\u016fsob\u00ed na vizu\u00e1ln\u00ed \u201e\u010d\u00e1st\u201c n\u00e1s. T\u00e9m\u011b\u0159 cel\u00fd newsfeed je horizont\u00e1ln\u011b zapln\u011bn fotografiemi \u010dtvercov\u00e9ho form\u00e1tu. Nejen to d\u00e1v\u00e1 Instagramu pocit jednotnosti, kter\u00fd osobn\u011b u jin\u00fdch s\u00edt\u00ed postr\u00e1d\u00e1m.S\u00a0po\u010dtem u\u017eivatel\u016f roste tak\u00e9 popt\u00e1vka po reklam\u011b na t\u00e9to s\u00edti. \u00a0V\u00a0tomto roce p\u0159es\u00e1hl po\u010det inzerent\u016f symbolick\u00fd 1 milion. Instagram je tak v\u00a0sou\u010dasnosti pova\u017eov\u00e1n za nejlep\u0161\u00ed platformu (z v\u00fd\u010dtu soci\u00e1ln\u00edch m\u00e9di\u00ed) pro interakci se z\u00e1kazn\u00edky.Jste podnikatel a va\u0161e firma nem\u00e1 vlastn\u00ed \u00fa\u010det? Nepochybn\u011b se vyplat\u00ed vy\u010dlenit \u010d\u00e1st marketingov\u00e9ho \u00fasil\u00ed v oblasti soci\u00e1ln\u00edch m\u00e9di\u00ed, p\u0159i\u010dem\u017e Instagram u\u017e nen\u00ed volbou – je to nutnost.Instagram je v\u00a0sou\u010dasnosti vyu\u017e\u00edv\u00e1n nejen lok\u00e1ln\u00edmi firmami. Nejeden influencer – osobnost z ve\u0159ejn\u00e9ho \u017eivota, maj\u00edc\u00ed ur\u010dit\u00fd vliv na danou oblast \u2013 pou\u017e\u00edv\u00e1 pr\u00e1v\u011b tuto platformu pro budov\u00e1n\u00ed sv\u00e9ho jm\u00e9na. Z\u00a0\u010desk\u00fdch influencer\u016f je pak nejzn\u00e1m\u011bj\u0161\u00ed Leo\u0161 Mare\u0161, kter\u00fd na soci\u00e1ln\u00edch s\u00edt\u00edch vyd\u011bl\u00e1v\u00e1 miliony.Instagram za svou popularitu vd\u011b\u010d\u00ed tak\u00e9 mno\u017estv\u00ed filtr\u016f, kter\u00e9 v\u00e1m umo\u017en\u00ed vz\u00edt fotografii z\u00a0galerie, n\u00e1sledn\u011b ji do ur\u010dit\u00e9 m\u00edry \u201evylep\u0161it\u201c a zpest\u0159it. S\u00a0touto vychyt\u00e1vkou se mnoz\u00ed c\u00edt\u00ed jako photoshopov\u00fd guru. Nepochybn\u011b je v\u0161ak Instagramov\u00fd editor pro laika l\u00e1kadlem.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fenom\u00e9n Instagram","item":"https:\/\/www.filezilla.cz\/fenomen-instagram\/#breadcrumbitem"}]}]